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4 Tips for Using Email to Support Webinars Seasoned webinar and teleconference hosts use email in promoting their events, driving site visitors and customers to visit. Through experimentation, we've discovered some best webinar practices regarding email: Make sure your email invitations are well-formed and tested, before they leave your desk. A good rule is always to mail out both text-only emails and HTML emails, and see how those on your list respond. For B2B audiences, HTML is preferred, since it is more inviting and professional-looking, while B2C audiences manage to respond preferable to personalized text-only messages from people they are fully aware. If you are going for HTML messages, be sure your images appear correctly as well as your links work. Send the material over to yourself first, and then test each link. We'd also recommend ignoring the telephone numbers and also testing those. If you are using a bridgeline to your conference call or on-phone percentage of your meeting, you need to be able to call the amount and hear the operator ask for the ID code. As you can probably imagine, a typo inside a telephone number or access code will in fact prevent people from joining your call or webinar. Plan a contact campaign that supports your event, facing your active email list. Often it helps to develop ideas that are really event-related. You can ask your audience for questions upfront in the follow-up email or say something about your guest speaker, when you have one. Always try and offer a lot more than "just a reminder" even the very last hour before your presentation, and after that send that reminder to everyone who may have signed up. Following up is also important, after having a webinar or online event. Using two lists, one for registrants the other for attendees, send out a survey having an online survey company. Here you can require suggestions about your day and Sydney Livestream period of your events, the eye level inside the subject or presenter and then for other details which might be beneficial to know for next time. And if it is possible to, have the following webinar already set in the calendar and give a registration for that one. You can also offer your replay (ensure you have one) to both lists, if it's actually a free event, you'll be able to let people know it is OK to give it along to interested friends. Keep track of your replays by making a shortened URL link (like ) that can track how many opens you've received. Webinars, online meetings and teleconferences are excellent solutions to supplement the quality of content your organization makes available to customers and prospects. Keep refining the webinars, and overlook finessing your appearance in terms of the email campaigns that support them.